Did you know that the health and fitness industry is a major cash generator both online and offline? There appears to be an emphasis on health, beauty, and fitness wherever you look, from potions to lotions to medications and training equipment.

This news can be both good and terrible for health and fitness professionals. The good news is that there is enough money in the sector for everyone to get a piece of the pie.

The unpleasant reality is that everyone gets a piece of the pie, and some people get more than others. It is critical that you stand out from the crowd as a health and fitness practitioner.

You’ve plastered your business card on gym bulletin boards, bugged all your friends, and you can’t go anywhere without mentioning your abilities and services in the hopes of cornering the market.

That’s a good start, but you’ll quickly run out of resources and find yourself informing the same people (friends and family) about your service, which means you’re not truly broadening your reach.

So, how should we proceed? What makes certain health and fitness experts successful while others spend all of their time doing something they despise (trying desperately to sell themselves)?

In almost every sector, exposure is crucial to success, but in one as profitable and rife with chances and opportunists as this, getting more exposure than your competitors is critical.

You’ve plastered your business card on gym bulletin boards, bugged all your friends, and you can’t go anywhere without mentioning your abilities and services in the hopes of receiving additional exposure.

That’s a good start, but you’ll quickly run out of resources and find yourself informing the same people (friends and family) about your services, which means you’re not truly broadening your reach.

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